SENIOR PRODUCT DESIGNER  •  VR APP  •  2023

FitXR - Programs (Mobile App)

OVERVIEW

FitXR is a fitness technology company working at the cutting edge of VR and MR. A scale-up on a mission to impact lives and build a healthier world for everyone.

The company aimed to unveil a fresh training mode titled 'Programs,' enabling both current and free-trial users to undergo an eight-class workout regimen progressively.

THE PROBLEM

The primary issue identified was down to the previous user experience for free-trial users, who struggled to discern which classes to initially engage with and in what sequence.

The secondary concern involved insufficient usage of the Mobile Companion App (MCA), leading to a limited exploration of FitXR's features and offerings.

Addressing these problems would require enhancing the guidance and personalisation system for free-trial users while incentivising and promoting the utilisation of the MCA to enrich the overall FitXR experience.

OUTCOMES

76%

Of users signed up to participate in the new Training Program

2.6x

Multiplier increase of DAU for the Mobile Companion App

  • Improved retention rate

  • Increased mobile app pairing rate

  • Fitness classes have become a regular habit

BUSINESS OPPORTUNITY

Making fitness a habit creates more engaged users that use the product longer, increasing both the LTV per user and the overall ARR

GOAL & HYPOTHESIS

Increase Retention: Create a structured set of classes that users progress through to create a habit of fitness and working out regularly

MEASURES FOR SUCCESS
PRODUCT SQUAD

  • Product Design Lead (Me)

  • Product Manager

  • Data Scientist

  • Front-end & Back-end Unity Engineers (6)

  • Quality Assurance (3)

The Project

EARLY EXPLORATIONS

Process & Challenges

Non-paired users: 80% of users who first interact with a Training Program, did not have the mobile companion app paired. This presented the challenge of onboarding them onto the Program whilst ensuring they pair the app to get the full user-experience of our eco-system

Layout: After conducting several rounds of internal testing utilising lo-fi wireframes and mid-fidelity prototypes within ShapesXR, we arrived at the optimal layout composition

Scale & Distance: Navigating the suitable scale and distance the interface felt most legible at was initially difficult

CHALLENGES & OPPORTUNITIES

80% of users who first interacted with a Training Program, did not have the mobile app paired

The largest drop off points in the Programs funnel are at the first warm-up and after the first class

9% of users who start a Program have not yet started their first class. There is potential here to nudge users through the mobile app to return to the program

MID-FIDELITY PROTOTYPES 
HI-FIDELITY PROTOTYPES

Reflections

SUCCESS & LEARNINGS

  • Gatekeeping Programs to mobile only users has increased the number of users pairing daily by 2.6x. This positive friction means only the most engaged users have the mobile paired, with these users more likely to convert to be a member and play more during their free-trial.

Don’t just take my word for it…

“I finished the Nicola Adams series of boxing workouts today, loved them!”

FitXR Community Member

“I just tried FitXR yesterday for the first time, specifically the boxing program - and I have to say I am hooked!”

FitXR Community Member